Spis min gris is created by and run by chefs
The cornerstone of "Spis min gris" was laid in 2012 when Mikkel Hesselager, then a 22-year-old culinary apprentice, in frustration over the unavailability of Danish and organic beef, bought his first cow for DKK 17,000, saved from his culinary apprentice salary.
Mikkel immediately sold the meat, and customers quickly returned wanting more Danish meat. They had also discovered that Danish beef was hard to come by. However, since cows cannot be purchased individually, Mikkel had to acquire an entire organic herd, resulting in many hundreds of kilos of Danish beef. And thus, "Spis min gris – i morgen skal du slagtes" (Eat my pig - you will be slaughtered tomorrow) was born.
Organic farming, biodiversity, and minimizing food waste
Mikkel set out to find high-quality Danish organic meat and to emphasize animal welfare, raise awareness of the interconnectedness of ecosystems and biodiversity, combat food waste, and ensure proper slaughtering conditions.
"Spis min gris" started as a butcher shop in Østerbro in 2014, selling to quality-conscious consumers and approximately 20 restaurants. The company expanded rapidly, introducing wholesale trade in 2016, serving professional large kitchens with a focus on canteens and leading restaurants. Since 2017, the company has exclusively concentrated on the wholesale market. In February 2018, "Spis min gris" received additional capital from external investors, further strengthening the company.
“In recent years, more people have started to demand organic, Danish beef from animals that have lived a meaningful life. This movement is driven, among other things, by talented individuals such as the people behind Jagger, who in 2020 switched to using beef from 'Spis min gris's' organic cows in all their burgers. That decision was crucial for us because since then, we have expanded our network to cover a large number of organic cattle farms to ensure an adequate supply of meat of the right quality,"
Mikkel Hesselager, founder of Spis min gris
Read more about The Farms from which we get our meat.